Financial Planning

A financial plan is a map from where you are to where you want to be. Without one, you're making decisions in isolation: each paycheck, each purchase, each year disconnected from the bigger picture.

Setting Financial Goals

Vague goals produce vague results. "Save more money" is a wish. "Save $20,000 for a house down payment by December 2027" is a plan.

SMART Goals Framework

Every financial goal should be:

ElementMeaningBad ExampleGood Example
SpecificWhat exactly?"Save money""Save for emergency fund"
MeasurableHow much?"Save a lot""Save $15,000"
AchievableCan you actually do it?"Save $100k this year on $50k salary""Save $500/month"
RelevantDoes it matter to your life?"Max out brokerage account" (while carrying credit card debt)"Pay off credit cards first"
Time-boundBy when?"Eventually""By March 2027"

Goal Categories

Organize goals by time horizon:

HorizonTimelineExamplesWhere to Keep Money
Short-term0-2 yearsEmergency fund, vacation, new laptopHYSA, CDs, money market
Medium-term2-5 yearsHouse down payment, car, weddingHYSA, CDs, I-bonds, conservative mix
Long-term5+ yearsRetirement, kids' college, financial independenceBrokerage, 401k, IRA, 529

Goal Priority Matrix

When goals compete for limited dollars, rank them:

PriorityGoalWhy
1Employer 401k matchFree money, 100% return
2High-interest debt payoffGuaranteed return at the interest rate
3Emergency fund (3-6 months)Prevents future debt
4Tax-advantaged retirementTax benefits compound over decades
5Medium-term goalsHouse, car, education
6Additional investingWealth building beyond basics
7Low-interest debt payoffPeace of mind

If you can't fund everything, work top to bottom. Partially funding a higher priority beats fully funding a lower one.

Example Goal Plan

Household Income:           $7,500/month after tax

Goal 1: Emergency fund      $500/month   (need $15k, have $6k → 18 months)
Goal 2: Credit card payoff  $400/month   ($4,800 balance → 13 months)
Goal 3: House down payment   $800/month   (need $40k → 50 months / ~4 years)
Goal 4: Roth IRA            $583/month   ($7,000/year max)
Goal 5: Vacation fund       $200/month   ($2,400/year)
                            -----------
Total goal funding:         $2,483/month  (33% of take-home)

Net Worth Tracking

Net worth is the single most important number in personal finance. It's the scoreboard.

How to Calculate

Net Worth = Total Assets − Total Liabilities

Asset and Liability Categories

Assets (What You Own)Liabilities (What You Owe)
Checking accountsCredit card balances
Savings accountsStudent loans
Retirement accounts (401k, IRA)Auto loans
Brokerage accountsMortgage balance
Home value (Zillow estimate)Personal loans
Vehicle value (KBB private party)Medical debt
HSA balanceHELOC balance
Cash value life insurance401k loans

Don't include: Furniture, clothing, electronics, jewelry (unless insured at appraised value). These depreciate fast and are hard to liquidate.

Example Net Worth Statement

ASSETS
  Checking:                    $4,200
  HYSA:                       $12,000
  401k:                       $45,000
  Roth IRA:                   $18,500
  Brokerage:                   $3,200
  Home (Zillow):             $320,000
  Car (KBB):                  $14,000
                             --------
  Total Assets:              $416,900

LIABILITIES
  Mortgage:                  $265,000
  Student Loans:              $22,000
  Auto Loan:                   $8,500
  Credit Cards:                $2,100
                             --------
  Total Liabilities:         $297,600

NET WORTH:                   $119,300

Tracking Frequency

FrequencyWhat to Do
MonthlyUpdate liquid accounts (checking, savings, debt balances)
QuarterlyUpdate investment accounts, home value
AnnuallyFull snapshot, year-over-year comparison

Tools: Spreadsheet (full control), Empower (free, auto-syncs accounts), Monarch Money, or a simple notebook.

What Matters More Than the Number

  • Direction: Is it going up? Even $100/month of growth is progress.
  • Rate of change: Accelerating growth means your system is working.
  • Composition: Shift from "net worth is mostly house equity" to diversified assets over time.

Financial Milestones by Age

These are benchmarks, not rules. Life circumstances vary. Someone starting at 35 can still retire comfortably, they just need a different plan.

Savings Milestones (Retirement Focused)

AgeTarget Saved (Multiple of Salary)Example ($75k Salary)
250.25x$18,750
301x$75,000
352x$150,000
403x$225,000
454x$300,000
506x$450,000
557x$525,000
608x$600,000
6510x$750,000

Based on Fidelity's guidelines. Assumes retirement at 67, 15% savings rate, age 25 start.

Financial Milestones by Decade

DecadeKey Milestones
20sBuild emergency fund, start retirement contributions, pay off high-interest debt, establish credit score 700+, learn to budget
30sEmergency fund fully funded, retirement on track (1-2x salary), save for house, get proper insurance, start estate planning (will, beneficiaries)
40sRetirement at 3-4x salary, college savings started, mortgage payoff plan, max retirement contributions, disability insurance in place
50sRetirement at 6-7x salary, catch-up contributions, long-term care insurance evaluation, estate plan updated, debt-free target
60sRetirement at 8-10x salary, Social Security strategy, Medicare planning, final estate plan review, withdrawal strategy set

Behind schedule? Focus on savings rate over milestones. A 40-year-old saving 30% of income will catch up faster than a 25-year-old saving 5%.

Working with Financial Advisors

Types of Advisors

TypeHow They're PaidConflict of InterestBest For
Fee-onlyFlat fee, hourly, or % of AUMLow, they don't sell productsMost people
Fee-basedFees + commissionsMedium, they may recommend products that pay themBe cautious
Commission-onlyProduct sales commissionsHigh, they only get paid when you buy somethingAvoid
Robo-advisorSmall % of AUM (0.25-0.50%)Low, automated, no product pushingSimple situations, low balances

The rule: Fee-only fiduciary, always. A fiduciary is legally required to act in your best interest. A "suitability" standard only requires recommendations that are "suitable" (a much lower bar).

Questions to Ask Before Hiring

QuestionGood AnswerRed Flag
Are you a fiduciary?"Yes, always""In certain capacities" or "sometimes"
How are you compensated?Clear fee structureVague or evasive
What are your credentials?CFP, CFA, CPAOnly insurance licenses
What's your investment philosophy?Low-cost index funds, diversification"I pick winners" or "proprietary strategy"
What's your typical client?Similar to your situationEveryone, anyone
Can I see a sample financial plan?Full and detailedOne-page product recommendation
What are the total costs?All-in number including fund fees"It depends" without specifics

When You Need an Advisor

SituationDo You Need One?
Basic budgeting and debt payoffNo, DIY or free resources
Simple retirement savingNo, target-date funds handle this
Inheritance or windfallYes, one-time consultation ($500-2,000)
Business owner tax planningYes, CPA + financial planner
Complex estate planningYes, estate attorney + planner
Approaching retirementYes, withdrawal strategy matters
Major life transition (divorce, death of spouse)Yes, emotional decisions need a buffer

What to Expect to Pay

ServiceTypical Cost
One-time financial plan$1,000-3,000
Hourly consultation$150-400/hour
Ongoing AUM management0.5-1.0% of assets annually
Robo-advisor0.25-0.50% of assets annually

Find advisors at: NAPFA.org (fee-only), Garrett Planning Network (hourly), or XY Planning Network (younger clients).

Estate Planning Basics

Estate planning isn't just for the wealthy. Without it, the state decides who gets your assets, who raises your kids, and who makes medical decisions for you.

Essential Documents

DocumentWhat It DoesWho Needs It
WillDirects asset distribution, names guardian for minor childrenEveryone 18+
Durable power of attorneyDesignates someone to handle finances if you're incapacitatedEveryone 18+
Healthcare power of attorneyDesignates someone to make medical decisions if you can'tEveryone 18+
Living will / advance directiveStates your wishes for end-of-life medical careEveryone 18+
Revocable living trustAvoids probate, provides privacy, enables complex distributionHomeowners, parents, $200k+ in assets
Beneficiary designationsDirects retirement accounts, life insurance, bank accountsAnyone with these accounts

Beneficiary Designations Override Your Will

This is the most common estate planning mistake. Beneficiary designations on these accounts take priority over whatever your will says:

  • 401k, 403b, IRA accounts
  • Life insurance policies
  • Bank and brokerage accounts (POD/TOD)
  • HSA accounts
  • Pension plans

Action: Review and update beneficiary designations annually and after every major life event (marriage, divorce, birth, death).

Wills vs. Trusts

FeatureWillRevocable Living Trust
Cost to create$300-1,000$1,500-3,000
Goes through probateYesNo
Public recordYes (after probate)No
Effective when incapacitatedNoYes
Covers out-of-state propertyRequires separate probate per stateCovers all property in trust
Can be changedYesYes
Naming guardians for childrenYesNo (still need a will)

Most families need both. A trust holds assets, a will names guardians for minor children and catches anything not in the trust (called a "pour-over will").

When to Update Estate Documents

EventWhat to Update
MarriageWill, trust, beneficiaries, power of attorney
DivorceEverything, immediately
Birth/adoption of childWill (guardian), trust, beneficiaries
Death of beneficiary or executorWill, trust, beneficiaries, POA
Major asset change (bought house, inheritance)Trust funding, will
Moving to a new stateReview all documents, state laws vary
Every 3-5 years regardlessFull review

Estate Planning Costs

ApproachCostBest For
Online service (Trust & Will, LegalZoom)$150-600Simple situations, no kids, few assets
Estate planning attorney$1,500-5,000Families with children, homeowners, complex situations
Full estate plan (attorney + trust)$2,500-7,000High net worth, blended families, business owners

Don't skip this because of cost. Probate without a will costs more, takes 6-18 months, and causes family conflict.

Financial Planning for Couples

Money is the #1 source of conflict in relationships. The solution isn't agreeing on every purchase, it's agreeing on a system.

Account Structures

StructureHow It WorksBest For
Fully jointAll money goes into shared accountsHigh trust, similar spending habits, simple
Fully separateEach person manages their own money, splits billsIndependence-oriented, large income disparity, second marriages
Hybrid (recommended)Joint account for shared expenses, separate accounts for personal spendingMost couples. Shared responsibility with individual freedom

Hybrid System Example

Partner A Income:    $5,000/month
Partner B Income:    $4,000/month
Total:               $9,000/month

Joint Account (70%): $6,300/month
  Mortgage:          $1,800
  Utilities:           $300
  Groceries:           $600
  Insurance:           $400
  Kids:                $500
  Joint savings:     $1,500
  Shared fun:          $400
  Buffer:              $800

Partner A Personal (15%): $1,350/month
Partner B Personal (15%): $1,350/month
  (Each person spends this however they want, no questions asked)

Key principle: Equal personal spending regardless of income disparity. You're a team. The higher earner doesn't get more "fun money" unless you both agree to it.

Money Conversations to Have

Have these before marriage (or moving in together):

TopicQuestions to Discuss
DebtWhat does each person owe? Student loans? Credit cards?
IncomeWhat does each person earn? Expected changes?
Spending valuesWhat do you prioritize spending on? What feels wasteful?
Savings goalsWhen do you want to retire? Buy a house? Have kids?
Risk toleranceConservative or aggressive investing?
Family moneyWill you support parents? Expectations from family?
Spending thresholdAbove what amount do you discuss a purchase? ($100? $500?)
Financial rolesWho pays bills? Who tracks the budget?

Schedule a monthly money date. 30 minutes, no judgment, review the budget and goals. Treat it like a team meeting, not a performance review.

Common Couple Conflicts and Solutions

ConflictSolution
One spends, one savesPersonal allowances: freedom within a structure
Income disparity resentmentContribute proportionally (% of income) not equally
Secret spendingAgree on a transparency threshold, separate "no questions asked" accounts
Disagreeing on prioritiesSet 3 shared goals together, then each picks 1 personal goal
One person handles all financesMonthly review together: both must understand the full picture

Life Event Financial Checklists

Getting Married

ActionTimeline
Discuss debts, income, financial goalsBefore wedding
Decide on account structure (joint, separate, hybrid)Before or shortly after
Update beneficiaries (retirement, insurance, bank accounts)Within 30 days
Update insurance (combine auto, add to health if beneficial)Within 30 days
Update W-4 withholdingWithin 30 days
Create or update wills, powers of attorneyWithin 90 days
Review tax filing status (married filing jointly vs. separately)Before next tax filing
Combine or coordinate insurance policiesWithin 60 days
Set shared financial goalsWithin 60 days

Having a Baby

ActionTimeline
Review health insurance (add baby, check delivery coverage)During pregnancy
Build baby fund ($5,000-10,000 for initial costs)During pregnancy
Increase emergency fund by 1-2 months' expensesDuring pregnancy
Get or increase life insurance (10-12x income for each parent)Before birth
Create or update will (name guardian)Before birth
Start 529 college savings planWithin first year
Adjust budget for new expenses (diapers, childcare, etc.)After birth
Update beneficiariesAfter birth
Claim child on taxes, claim Child Tax CreditNext tax filing
Look into dependent care FSA ($5,000 pretax for childcare)Next open enrollment

Job Change

ActionTimeline
Negotiate salary, signing bonus, equityBefore accepting
Understand new benefits (health, dental, vision, 401k match)Before accepting
Roll over old 401k (to new 401k or IRA)Within 60 days
Update emergency fund if income changedWithin 30 days
Enroll in new 401k (at least to match)Immediately
Review health insurance options (gap coverage if needed)Immediately
Adjust budget for new income levelWithin 30 days
Update W-4 for new employerFirst pay period
Avoid lifestyle inflation, save the raiseOngoing

Divorce

ActionTimeline
Get a clear picture of all assets and debtsImmediately
Open individual bank accountsImmediately
Consult a divorce attorney and financial advisorBefore signing anything
Freeze or monitor joint credit accountsImmediately
Understand QDRO for retirement account divisionDuring proceedings
Update budget for single-income householdDuring proceedings
Update beneficiaries on all accounts and insuranceAfter divorce is final
Update will, POA, healthcare directiveAfter divorce is final
Update insurance policies (health, auto, home)After divorce is final
Re-establish individual credit if neededAfter divorce is final
Adjust tax withholding (W-4)After divorce is final

Death of a Spouse

ActionTimeline
Don't make major financial decisions for 6-12 monthsImmediately
Obtain 10-15 copies of the death certificateWithin days
Contact life insurance companiesWithin 30 days
Notify Social Security (potential survivor benefits)Within 30 days
Contact employer for final paycheck, benefits, pensionWithin 30 days
File life insurance claimsWithin 30 days
Retitle joint accounts to individualWithin 60 days
Update beneficiaries on your own accountsWithin 60 days
Consult estate attorney about probateWithin 60 days
Update will, POA, healthcare directiveWithin 90 days
Adjust budget to single incomeWithin 90 days
Consider grief counselor: emotional spending is realOngoing

Key Takeaways

  1. Set SMART goals. Specific, measurable, achievable, relevant, time-bound
  2. Track net worth monthly. It's the one number that shows if your plan is working
  3. Use milestones as benchmarks, not judgments. Adjust your plan, not your self-worth
  4. Fee-only fiduciary advisors only. Never pay commissions for financial advice
  5. Estate planning is not optional. Will, POA, healthcare directive, beneficiaries at minimum
  6. Couples need a system, not just trust. Hybrid accounts with personal allowances solve most conflicts
  7. Life events are financial events. Use checklists to avoid expensive oversights
  8. Review everything annually. Goals, net worth, beneficiaries, insurance, estate documents